UX Design

So…What is UX Design?

UX Design is the process of enhancing customer satisfaction and loyalty by improving the usability, easy of use, and pleasure provided in the interaction between the customer and the product, whilst ensuring business needs are considered and technical constraints taken into account.

My design process is about gaining an understanding of the big picture, identifying goals and pain-points, and taking a user-centered approach in designing bespoke, thoughtful, easy to use digital experiences, with an approach that is always rational, customer focussed, and task orientated. The methods and techniques I use within each phase of my process may vary depending on the design challenges.

What is the UX Design Process?