Hi, I'm Grant

I’m a product design leader with 15+ years’ experience across sports betting, gaming and regulated digital products. I’ve built and led UX teams from the ground up, from establishing the UX function at Coral Online Casino in Gibraltar to leading design teams across Entain and working at a Head of UX level.

I combine design leadership with hands-on product thinking - shaping strategy, developing designers, using research and behavioural insight to simplify complex journeys, and delivering experiences that improve engagement, conversion and retention.

What I Do

Lead & Grow Design Teams

Built and developed multidisciplinary UX and Product Design teams across major betting and gaming organisations.

Shape Design & Product Strategy

Partner with Product, Engineering and senior leadership to define experience direction, influence roadmaps and turn business goals into customer-focused product strategies.

Improve Customer & Business Outcomes

Use research, experimentation and behavioural insight to improve discovery, wagering, onboarding, engagement, conversion and retention.

Build Scalable Design Systems & Ways of Working

Create design systems, standards and collaborative processes that improve consistency, quality and delivery across multiple products and teams.

How I Lead

  • Team Building & Development
  • Design Strategy & Direction
  • Roadmapping & Stakeholder Alignment
  • Design Systems & Ways of Working
  • Coaching & Design Quality
  • Cross-Functional Facilitation
  • 20+ designers led across multiple Entain teams
  • 6-person UX team founded at Coral
  • Head of UX, Exinity

What other people say

Brands I have worked with

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